Title
Dept/ Agency: Administration/Office of Communications
Action: (X) Ratifying (X) Authorizing ( ) Amending
Type of Service: Purchase of Advertisement Space
Purpose: To provide advertising space on NJ Transit Bus and Rail.
Entity Name: Intersection Media, LLC
Entity Address: 10 Hudson Yards, 26th Floor, New York, New York 10001-2159
Contract Amount: $57,387.50
Funding Source: 2020 Budget/Business Unit NW011, Dept. 200, Div/Proj 2001, Activity A, Account #96770, Budget Ref. B2020
Contract Period: April 13, 2020, through June 7, 2020
Contract Basis: ( ) Bid ( ) State Vendor ( ) Prof. Ser. ( ) EUS
( ) Fair & Open ( ) No Reportable Contributions ( ) RFP ( ) RFQ
( ) Private Sale ( ) Grant ( ) Sub-recipient (X) n/a NJ Transit Vendor
Additional Information:
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WHEREAS, Article I, Section 2 of the Constitution of the United States of America, mandates the U.S. Census Bureau to conduct an accurate count of the population every ten (10) years; and
WHEREAS, census data also helps determine how many seats each state will have in the U.S. House of Representatives and is used in the redistricting of state legislatures, county boards, and city councils; and
WHEREAS, the decennial census is a huge undertaking that requires cross-sector collaboration and partnership in order to achieve a complete and accurate count; and
WHEREAS, the U.S. Census Bureau is facing several challenges with the 2020 Census, which include Covid19, declining response rates, technological change, and fiscal constraints, thus support from local government is critical; and
WHEREAS, as of April 28, 2020 the 2020census.gov website indicates the City of Newark (the "City") self- response rate to the census is 36.9 percent; and
WHEREAS, the Mayor, Business Administrator and the Director of the Office of Communications desire to advertise throu...
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